The beginning
New York's first sustainable florist
At Gardenia Organic, providing an extensive range of high quality, gorgeous, healthy flowers is what we do and this has been our commitment from the outset.
Opened in December 2007, Gardenia Organic was the first sustainable florist in New York. We were named 'Best Florist' by New York Magazine just a few months after opening our doors.
Our values
Just over four years on, and although many others are following suit, we're still the only florist 100% dedicated to a sustainable supply chain.
We're the first New York florist to be become certified by VeriFlora and the first to be awarded Green America's 'Business Seal of Approval'.
Our business is based on three founding principles:
- We practice a form of business that is not solely driven by profit margins
- We believe a successful business does not have to come at the cost of others
- We only source from companies with high ethical and environmental standards
How we do it
As well as trading and building relations with growers in developing countries, we are equally as committed to sourcing as much as possible locally. In the USA this means looking at a 200-mile radius of our studio - eliminating the need for any air miles, reducing our carbon footprint and supporting our local economy. It's not just our flowers that are green. We recycle and compost our own generated waste - glass, organic matter, plastic, paper and cardboard. We continuously ask our suppliers to reduce the packaging they use and to not send us any paper catalogs or invoices. We re-use as much of our own waste and supply only from sustainable and/or fair trade organizations. Our shopping bags, business cards, tissue and wrappings are all recycled and/or biodegradable. We even have vases made from recycled glass.
